Where spend is ahead
See the campaigns using a larger share of budget than the attributed value they produce.
Open the tool BUDGET-TO-CUSTOMER MATCH
Does your ad spend match where your best customers actually come from?
Upload your Meta Ads and CRM data to see where your budget is concentrated — and where customer value is actually showing up.
Compare spend share vs. value share across campaigns, locations, ages and creatives when your files include those fields. See where your media allocation and customer value don't line up.
THE ANALYSIS RUNS IN YOUR BROWSER. YOUR CUSTOMER DATA NEVER LEAVES YOUR DEVICE.
BUDGET TO CUSTOMER MATCH / SAMPLE VIEWTHE GAP, MADE VISIBLE
WHERE THE MONEY GOES
01 / 02Spend vs. customer value
Scale Webinar 03Worth checking
31%of spend
→10%of customer value
US Broad · Creative AStrongest value signal
22%of spend
→39%of customer value
Find the gap before moving the budget.Illustrative example
See the mismatchCompare spend with customer value, campaign by campaign.
Find the standoutSee which campaigns contribute more value than their spend share.
Know what to checkGet clear questions before you change a budget.
THE ANSWER
More data is useful when it points to one next move.
Where value is ahead
Find the campaigns that might be worth testing with more room to grow.
How much you can trust it
See match quality and missing fields alongside every conclusion.
READY TO SEE THE GAP?
Your numbers stay yours.
Tell us who is using the tool, then upload a Meta Ads report and a customer export. Both CSVs are processed on your device, inside your browser. We cannot see those files. Only the four contact details you enter here are sent to Volcan.
- Two CSVs. One for ad spend, one for customers.
- A few minutes. Confirm the columns, then see the comparison.
- No customer PII needed. Leave names, emails and phone numbers out of the CRM export.